We like niceness. We love kindness. This means “just saying no” to a host of symptoms of bad culture – no bad language, no bullying your direct reports, no yelling and no interpersonal drama. We want a positive culture that provides constructive critique and strong appreciation. We believe that we must treat our people – our residents, our investors, our employees, our vendors – as we would want to be treated. We want to always be a company that has the gift of encouragement. Kindness is not weakness, but a disciplined effort to treat people well on good and bad days.